Sunday, August 24, 2008

I can't beleive this guy has a PhD!

As part of one of my (too many) jobs, I was reading through some articles about marketing. One of them was written by one Jonathan U. Elimimian (MBA, PhD; DBA., College of Business, Albany State University, USA). I don't know which is worse - that he has a PhD or that this was published in an edited journal...

“Sigmund Freud made a great contribution to Psychoanalysis with his concept of the super ego which was referenced as primitive and unconscious aggregate of values and psychoanalysis in form by contemporary authors.”
. . .
“Therefore, psychoanalysis also questions traditional ideas of irrationality. It shows that human tastes, preferences and other apparently irrational psychological consumers marketing decisions have a meaning and it is rational. Even though, most theorists argue that there is continuity between rationality and irrationality. This remained controversial among scholars.”
. . .
“Of course, this is another issue of major research topic in marketing. Even the most apparently abnormal and irrational buying behaviors are meaningful, because they occur for a reason, and in that sense, they are rational.”
. . .
“Even though Damasio’s application is strictly scientific, but the conceptual adoption to consumer behaviour (attitudes, values, and actions) is practical.”
. . .
“Before now, the influence of emotions on consumers decision-making (buying decision) is largely ignored.”
. . .
“Since the term ‘emotion’ tends to mean different things to the man and woman on the street (layman), the psychologist, the physiologist and the marketer, have used the term ‘Somatic’ to refer to the collection of mentally related responses that hallmark an emotion (Consumer behaviour). Even though ‘Somatic’ refers to the Greek word ‘Soma’, i.e. body.”
. . .
“Sigmund Freud’s treatment of people’s desires, wishes and human feelings is extensively discussed in literature (Freud, 1954). These too, must be understood as rational in terms of buying behavior. No matter of the racial identity, all consumers suffer from degree of anxiety provoked by the buying decisions and massive product assortments.”

15 comments:

Robbie said...

The Universe finally caught up with him. You ARE Correct!!! So glad someone noticed that--the jonathan elimimian aritcle you reviewed is written by a liar, and fraudelent person pretenting to be a Ph.D. He is a FRAUD!! He DOES NOT have a PH.D. He paid for a papermill Ph.D., as well as his other degrees, and has plagirized all articles. He teaches at a small African American STATE of GA. university comprized of other llliterate Nigerians that continue to help each other. Please help get us get this guy out of the academy, and away from vulnerable college students.

Anonymous said...

The Universe finally caught up with him. You ARE Correct!!! So glad someone noticed that--the jonathan elimimian aritcle you reviewed is written by a liar, and fraudelent person pretenting to be a Ph.D. He is a FRAUD!! He DOES NOT have a PH.D. He paid for a papermill Ph.D., as well as his other degrees, and has plagirized all articles. He teaches at a small African American STATE of GA. university comprized of other llliterate Nigerians that continue to help each other. Please help get us get this guy out of the academy, and away from vulnerable college students.

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